Top 5 Use Cases for Universities Using Chatbots

higher ed chatbot use cases

The results indicated that the level of degree being studied influenced the frequency of chatbot use and learning outcomes, with Master’s students exhibiting higher levels of both, but levels of prior knowledge only influenced learning outcomes. Significant differences were also found in students’ perceived satisfaction with the use of the chatbot, with Master’s students scoring higher, but not with respect to the level of prior knowledge. No conclusive results were found regarding frequency of chatbot use and the levels of students’ metacognitive strategies.

Along with the development of technology, such as big data, machine learning, and artificial intelligence (AI), intelligent services have been actively introduced in the field of information technology. AI has been initiated in clinical practice and nursing education because of the restrictions in education caused by the coronavirus disease (COVID-19) pandemic [1]. Moreover, conventional lessons have been converted into video lectures and non-face-to-face lessons. Thus, strategies for improving students’ self-directed learning, and efforts for promoting interactions between instructors and students are needed.

What Impact Do Chatbots Have on Student Success in Higher Ed?

Understanding a student’s mindset during and after the session is very important for any Educational institution. However, it is not possible for the institute to personally meet thousands of students and gather related information. Also, a lack of clarity and satisfaction among the students will waste all your time and efforts. Have a look at all its various uses and design your educational bots accordingly.

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Use a banking chatbot with sentiment analysis to handle your text-based digital channels. Placing a chatbot on your website can help students and parents who are looking for basic information about payments and registration. You can also direct inbound callers to that chatbot for faster service and to free up your phone lines. Whether for impatience, anxiety, or actual issues, this leads to calls and messaging through digital channels at high volumes. At peak times (especially unexpected ones), these surges can quickly overwhelm even the best-prepared companies. All those simple yet still important calls take up your agent’s time and divert them away from resolving more complex tickets.

ChatGPT in e-commerce

With students helping themselves, your agents will also be more available to tackle complex issues and provide the personalized support that today’s students expect. Grown up surrounded by technology and seamless customer experience (CX), they are used to enjoying fast and convenient support. In fact, 71% believe that CX can be drastically improved by quick responses, and 74% of Gen Z say convenience is more important than brand.

By making it more straightforward to get the information students need, the technology is removing barriers, she says. Chatbots were first developed as early as the 1980s, and since then the technology underpinning them has become increasingly sophisticated. Over the past ten years, natural language processing has enabled designers to take into account the way that humans interact in real life. This has “pushed them into a new realm,” according to Greg Bennett, director of conversation design at Salesforce. Because the bots offer a sense of anonymity, they are also practical tools in addressing the complexity of the student experience. Some may find it easier to ask a bot questions about topics that may be sensitive or seem embarrassing.

Teaching assistance

Research shows that schools must work hard to earn the trust of Gen Z students, as only about 41% say they trust colleges and universities. Getting students to the resources that they need can be an important step in developing a trusting relationship between school and student. In this blog, we’ve taken 5 of the top use cases for universities using chatbots from our SlideShare, Top 10 Use Cases for Chatbots in Higher Education.

higher ed chatbot use cases

Researchers have already developed systems that possess the ability to detect whether or not students can understand the study material. This is a game changer for educational institutions in using early detection to help students who fall behind and will ensure that every student gets the most out of their chosen course. The availability of distance learning and online courses means that people can learn alongside working and don’t have to commute long distances or take a break from family life to learn new skills.

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For example, your chatbot could point out promotions and discount codes that someone window shopping virtually on your website may miss, which increases the likelihood of purchase. Alternatively, you could place a chatbot in the check-out page of your site to answer questions and alleviate cart abandonment. Soon, chatbots would be evolving way past pattern matching techniques with capabilities like real-time learning through evolutionary algorithms. Facebook opened its developer platform in 2016, espousing the capabilities of its Messenger chatbot. By this time, organizations around the world were adopting chatbots for a variety of business-focused use cases.

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And AI chatbots can also boost upselling and cross-selling success through personalized recommendations to online customers. This is even more true during the busy times in the school year as resources are increasingly stretched thin. With large volumes of students and parents reaching out via phone and email with basic questions, it can be easy to find your teams overwhelmed. These questions are about things like rent/billing, service/maintenance, renovations, and more.

All feedback is valuable

A study, commissioned by PwC, reveals 60% of consumers will stop using a brand after just a few negative experiences. 59% of customers across the globe feel brands are so married to using automation that they’ve “lost touch” with what makes up a meaningful human experience. If you are wanting to attract international students to your university or college, you must heed this warning and maximise the student experience. One way to do this is to integrate a more personalized approach with your chatbots, or consider other marketing automation options which involve personalized communication. AI chatbots can provide personalized feedback and suggestions to students on their academic performance, giving them insights into areas they need to improve.

higher ed chatbot use cases

They also have an important role to play in simplifying the administrative procedures that are part of the enrollment in an educational institute. They are able to respond emotionally, monitor the student’s understanding (cognitive control) and can put scaffolding and make suggestions to the student when needed. Chatbots can provide personal assistance to students to facilitate personal productivity. Tasks include calendar or email management and reminder of tasks and deliveries or collection of evaluations. This way, professors can take off the enormous administrative weight from thuse tasks and at the same time the students have uninterrupted attention with a fast and personalized service. In terms of satisfaction using the chatbot, students judged that the chatbot helped them to focus their questions about the conceptual content of the subject.

Can chatbots be used in education?

Studies have shown that chatbots like ChatGPT can have a significant impact on learning outcomes. By providing personalized support and guidance to students, chatbots can help to improve academic performance and reduce the number of students who drop out of school.

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